Strategy led. Audience focused. Results driven.
Commercial writing
As a commercial writer, I approach every project with a balance of clarity and creativity to craft high-performing content for beauty, lifestyle, and wellness brands.
Retail & Email Marketing Copy
Londontown
Enhanced over 100 branded emails, 50+ product detail pages (PDPs), and supporting SMS for seasonal launches, product drops, and lifecycle flows. Campaigns were crafted to capture brand voice while boosting engagement and driving conversions.
SEO BLOG COPY
LondontownStreamlined 30+ SEO-driven blog articles on nail care and wellness. Improved readability, tone, and structure to strengthen brand voice and increase discoverability.
L’Oréal – Skincare.com Content Editor
Optimized digital articles for skincare.com and makeup.com, ensuring 95% compliance with editorial and regulatory standards. Edits improved clarity and boosted on-page engagement by 18%.