Strategic Phrasing. Tailored Tone. Real Impact.

COPYWRITING

Over the past six years, I’ve written and edited high-performing content for beauty, lifestyle, wellness, and tech brands. Whether shaping brand voice, crafting conversion optimized copy, or building editorial strategies, I bring clarity, cohesion, and creativity to every project. Below is a selection of my digital copywriting work, from emails and product pages to blog content and branded campaigns.

Retail & Email Marketing Copy

Londontown

Created 100+ branded emails, 50+ PDPs, and supporting SMS for seasonal launches, product drops, and lifecycle flows. Reinforced a consistent, elevated brand voice across channels.

SEO BLOG COPY

Londontown

Edited 30+ SEO-driven blog articles on nail care and wellness topics. Improved clarity, tone, and structure while aligning with brand voice and factual accuracy.

Content Editor

L’Oréal – Skincare.com 

Authored, proofread, and updated expert-led skincare articles for L’Oréal's Skincare.com platform. Ensured clarity, regulatory compliance, and alignment with brand tone and SEO best practices.