Strategic phrasing. Tailored tone. Real impact.
Copywriting
As a copywriter, I blend strategy and creativity to craft language that connects, converts, and strengthens brand identity. With a background in beauty and digital marketing, I write with precision, adapt to brand voice, and bring clarity and polish to every piece.
Email Marketing Copy
LondontownDeveloped over 100 branded emails designed to boost engagement and conversions through clear messaging, strong CTAs, and consistent brand voice across seasonal campaigns and product launches.
Role: Copywriting | Channels: Email Marketing | Focus: Brand Voice, Conversion Strategy, Campaign Messaging
BLOG COPY
Londontown
Produced 50+ optimized blog posts designed to drive organic traffic and reinforce Londontown’s brand voice. Strategic keyword integration and structure improvements increased search visibility by roughly 35%.
Role: Blog & Editorial Copywriting | Channels: Blog, Website | Focus: Storytelling, SEO Optimization, Organic Growth
L’Oréal – Skincare.com Content Editor
Optimized digital articles for skincare.com and makeup.com, ensuring 95% compliance with editorial and regulatory standards. Edits improved clarity and boosted on-page engagement by 18%.
Role: Content Editing & Optimization | Channels: Blog, Editorial | Focus: Readability, SEO Compliance, Engagement
ECOMMERCE COPY
RiverGuide
Optimized product titles and bullet points for The London Grooming Company to improve clarity, keyword targeting, and retail readiness. Increased bullet point scores from 29% to 85% and title scores from 21% to 85%.
Role: Copywriting & Optimization | Channels: Amazon PDPs | Focus: Clarity, Keyword Strategy, Conversion Performance
